Getting started with Auware is simple, and each step is designed to set you up for success with audience-aware marketing. When you first log in, you will see a personalized onboarding checklist that walks you through the setup process based on your role.
The first thing you do is connect your store. If you use Shopify, you install the Auware app from the Shopify App Store. If you use Buyist, you connect via API key in your Auware settings. This step is necessary because Auware needs to work with your product catalog and publish landing pages directly into your store. Without this connection, there is no way to link campaigns to real products.
Once your store is connected, Auware automatically detects your brand colors and identity from your store’s theme or website. You can review and adjust these in your brand settings. If you have customer reviews in Judge.me, Okendo, Vitals, Reviews.io, or BazaarVoice, this is also a good time to connect your review provider in Settings so you can import social proof into your campaigns.
The next step is to create your first campaign. You begin by choosing a product from your catalog inside Auware. This step matters because audience awareness is built around specific products. Instead of treating your store as a general catalog, Auware focuses on one product or bundle at a time so you can create a campaign that speaks directly to the people most likely to buy it.
After selecting your product, you go through the process of identifying audiences. This is where the power of Auware really starts to show. Using years of DTC experience, ad platform expertise, and AI, Auware suggests audiences that are both practical to target and likely to convert. You can keep the ones that make sense, remove the ones that do not, or add your own custom audiences. This ensures you are not just guessing who to target, but building your campaign around meaningful, actionable groups of customers.
The next step is generating the audience-specific landing pages. You choose a landing page format (Landing Page, Advertorial, Listicle, Testimonial Showcase, Comparison Page, or Sales Letter) and a visual layout. For each audience, Auware creates a landing page with marketing copy tailored to their motivations. The images you assign remain consistent across all pages, but the messaging shifts to match what matters most to that audience. This is the step where generic product pages are transformed into sales-focused pages that actually persuade.
You can review and edit everything in the WYSIWYG editor - text, images, colors, sections, and more - before publishing. Once you are satisfied, you publish the landing pages directly to your store. Each page has a unique URL that you can then use in your ads, emails, or campaigns. At this point, you are ready to send traffic to audience-specific destinations that perform better than any standard product page.
To summarize, you connect your store, set up your brand, pick a product, choose audiences, generate landing pages, customize the content, and publish. Each step is simple, but together they give you a complete workflow for turning ad clicks into conversions.