We believe eCommerce is broken. So, we're hardcoding the tools to fix it. Auware is one of them.
It started in a cigar bar.
Over a decade ago, our founder Gregory Silvano had a two-hour conversation with a marketing executive at a cigar bar in Boston - and walked out with one conclusion: most eCommerce platforms don't exist to simplify online selling. They exist to complicate it. Complexity isn't a flaw. It's the business model.
That night led to Buyist - the highest-converting eCommerce platform ever built. A DTC platform with performance hardcoded in, from landing page to checkout. Battle-tested tools to launch fast, test often, and sell more.
But running thousands of campaigns on Buyist showed us a gap no platform was closing: between the targeted ad and the generic landing page.
DTC brands spend serious money on Facebook ad creative - testing copy, iterating visuals, fine-tuning audience targeting until the click-through rates sing. But once someone actually clicks? They all hit the same generic Shopify product page. Different pain points, different motivations, different questions - yet identical experience. That disconnect bleeds conversions - and we watched it happen over and over.
Auware closes that post-click gap.
It carries the relevance of your Facebook Ads through to the Shopify landing page - matching each audience with copy, social proof, and a purchase flow that actually speaks to why they clicked. No developers. No delays. No bloated app stack.
We built it from the same place we've been for over a decade: not siloed in a tech lab, but right alongside the brands doing the work.
"We just started using Auware and it's exactly as advertised. I've worked with Buyist in the past and was excited to see their first Shopify app. Their responsiveness is second to none - they've even rolled out feature requests the very next day for us. Highly recommend."
"Auware stands out for how quickly and easily it creates high-quality landing pages. The real differentiator is the team - extremely responsive and genuinely helpful. They even went beyond the app itself and assisted with improvements to my Shopify store. Definitely a 5-star experience."
From Buyist, the Team Behind $2B in DTC Revenue
Generic pages lose. When the landing page matches what brought someone there, conversions follow. Every feature we build serves this principle.
Digital marketing moves fast. Creative refreshes weekly. Audience tests run daily. Your landing pages need to keep up. Auware generates pages in minutes, not days.
Landing pages should look like they belong on your Shopify store. We detect your branding and apply it to every page. No white-label templates, no "powered by" badges.
We've been in your shoes. Every feature is designed by people who've run DTC campaigns, managed Facebook ad budgets, and obsessed over conversion rates. Not theoretical. Practical.